Hey, it’s Bob Negen, and in this episode of Real Retail TV. We’re going to explore why the numbers don’t matter.

So that title, why numbers don’t matter is really kind of a clickbait tactic to get you to watch this episode of Real Retail TV because, of course, the numbers matter.

The amount of money you have in your checking account. Matters. The amount of debt you’re carrying matters. How much, profit you’re making matters.

How much inventory you’re carrying matters. How you’re turning that inventory matters. It all matters. But what I wanted to share today is that The numbers are merely a reflection of the activity in your business.

And so rather than putting an emotional attachment and reaction to the numbers, I’m encouraging that you use the numbers in a very dispassionate, unemotional way to improve your business. Let me give you an example of this.

Every month on our WhizBang! Retailers Facebook group. I ask how was the month? September’s gone. How were August sales? And there is always a lot of angst from some people. Oh, I only beat last year by two percent, or, oh, I’m down twenty percent, or, oh, I’m up fifty percent.

And while it is great to celebrate to success. And while it is wonderful to have a great month, what I’m suggesting is that the numbers should be a way for you to understand what you need to do.

So rather than becoming emotionally attached to the numbers, I’m suggesting that all of the numbers should lead you to doing business a particular way. So at the end of the month, somebody will say we’re up were down. And I’m suggesting that it’s not that important whether you’re up or down against last year. I’m suggesting that what should happen is at the end of every month, you should ask yourself. Am I making progress?

Am I building my skills?

Am I, coming along on the important things, the needle movers in my business? And when you take the emotions out of the numbers, and merely use the numbers as a guide to move your business forward.

All of a sudden, not only will the numbers be a lot more in important and a lot more valuable to you, but you’re going to have a lot less stress. You’re not going to have what I call of the folly of racing thoughts. You know, you’re gonna just be very you’ll be able to separate the numbers from the lessons that they are teaching. And that is a really, really important thing. One of the skills that everybody learns as they stay in business longer is the ability to unemotionalize the things that are going on in the business. If things are going bad, It’s not a cause for panic. It’s a cause for reflection.

If things are going well, it’s not a cause for elation. It’s a cause for reflection. What made us do that? So again, If your month isn’t what you want it to be, don’t worry about it. It doesn’t really matter that much. Take what is happening in your business, use those numbers as a guide to help you have a more stress free business life and to build a better business to make real progress in your business.

So speaking of progress, speaking of building a business that is stress free and makes more money and is a lot more fun, If you haven’t invested in the Retail Mastery System yet, now is the time to do it. You know, all of these things are about skills. Right? So what got you to where you are now is not going to be what’s going to get you to the next level and what’s gonna get you to the next level. Are all of the little nuances, the tricks of the trade, the skills you need to be a better retailer.

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