In one of my previous episodes of Real Retail TV, I talked about how we created a “Yo-yo boom” when my brother Steve and I owned Mackinaw Kite Company. In this episode, I want to share some of the pitfalls we ran into with our promotions and the tiny tweaks that made a dramatic difference in our sales.

It’s that time of year when you’re starting to think about upcoming holiday promotions. What small tweaks could you make that might have a huge impact on your bottom line?

P.S. This year we have decided to bring back our super popular Holiday University virtual event. Block off your calendar for September 13th through the 15th. You won’t want to miss this opportunity to prep with your fellow retailers, perfect your holiday promotions, and nail down the best strategy to have your greatest holiday season yet! Stay tuned for more information coming soon.