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Videos
Welcome To Marketing
The Big Picture
The WhizBang! Marketing System
The Marketer’s Mindset
The Customer Focused Marketing Strategy
What Business Are You In?
Leverage: The Key To Marketing Smarter!
The 3 Ways To Grow Your Business
Get New Customers
Get New Customers – 4 Key Concepts
Give Gift Certificates
6 Ways To Give Away Gift Certificates
Endorsed Mailing
Cause Marketing
Other Ways To Get New Customers
Increase Your Average Sale
8 Ways To Increase Your Average Sale
More Transactions Per Customer
More Transactions Per Customer
Moments Of Truth
Build Your Customer Relationships
Your Most Valuable Asset
Loyalty Programs
The 6-Box Program
Events & Promotions
Promotions & Special Events
Promotions: The Big Picture
Types Of Promotions & Special Events
Ideas For Sales
Ideas For Item Specials
Ideas For Off Site Promotions
Ideas For Value Added Events
Ideas For Cause Marketing
Lots More Event Ideas!
You Can Make It Happen!
Audio
Welcome To Marketing
The Big Picture
The WhizBang! Marketing System
The Marketer’s Mindset
The Customer Focused Marketing Strategy
What Business Are You In?
Leverage: The Key To Marketing Smarter!
The 3 Ways To Grow Your Business
Get New Customers
Get New Customers – 4 Key Concepts
Give Gift Certificates
6 Ways To Give Away Gift Certificates
Endorsed Mailing
Cause Marketing
Other Ways To Get New Customers
Increase Your Average Sale
8 Ways To Increase Your Average Sale
More Transactions Per Customer
More Transactions Per Customer
Moments Of Truth
Build Your Customer Relationships
Your Most Valuable Asset
Loyalty Programs
The 6-Box Program
Events & Promotions
Promotions & Special Events
Promotions: The Big Picture
Types Of Promotions & Special Events
Ideas For Sales
Ideas For Item Specials
Ideas For Off Site Promotions
Ideas For Value Added Events
Ideas For Cause Marketing
Lots More Event Ideas!
You Can Make It Happen!
Docs
The Big Picture
Leverage The Key To Marketing Smarter
Lifetime Value Of A Customer Worksheet
Marketing Plan Overview
My Elevator Speech
People Should Shop With Us Because
What Business Are You In?
Get New Customers
Budget Worksheet Direct Mail
Budget Worksheet Referrals
Checklist For Asking For Referrals
Endorsed Mailing Letter Template
Gift Certificate Redemption Tracking Form
Sample Letter 1
Sample Letter 2
Sample Letter To New Parents
Sample Letter To Possible Partners
Sample Tracking Form — Endorsed Mailing Multiple Partners
Sample Tracking Form — Endorsed Mailing
What Charity Can I Partner With?
Who Can I Partner With?
Increase Your Average Sale
Exercise — Add On
Exercise — Wow Our Customer
More Transactions Per Customer
Format For Thank You Note
Sample Application — Thank You Program
Sample Application — Healthy Living
Sample Instructions To Employees
Sample Letter — Cool Thing
Sample Welcome Letter
Worksheet For Frequent Buyer Program
Events & Promotions
Promotion Budget Worksheet
Promotion Checklist
Promotion Planner
Promotion Recap
Paint The Town Pink Case Study