This Episode: Dealing With Those Pesky Donation Requests
When I had my retail business, the sheer quantity of donation requests absolutely drove me crazy. I mean, it wasn’t just my local organizations that wanted money or donated merchandise, I found that I was getting requests from organizations 30, 40, 50 miles away that I didn’t even know. So, if those pesky donation requests are driving you crazy, then this episode of Real Retail TV is for you.
Click here to learn more about the Retail Marketing Club and if you’re doing anything interesting with cause marketing or you have any questions, please leave me a message in the comments section.
This is fantastic, Bob. Lots of food for thought and practical ideas.
We used to offer a 20% rebate but we find that when we offer 10% to the buyer and 10% to the org it’s more successful. Everybody wants to get a deal themselves while also benefiting the group.
Great point Jeff. I agreee that if you incentivize both sides you get a better response.
Bob
Thanks. Great info.
You’re welcome Kay!
Bob
Enjoyed your thoughts on the marketing methods, now I need to figure out some ways to use them in a narrow range. I know taking your ideas will work.
Gerald,
Yes, Cause Marketing works in ANY industry. Good luck!
Bob