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Why Your Branding Is More important Than Ever

Why Your Branding Is More important Than Ever

Earlier this week, I did a Facebook live with Kaila Piepkow from Dox Design and she shared three of her top tips for retailers on branding. She shared that you branding is more than just pretty images and colors, it’s the emotional connection your customers have with your business.

The Perpetual Improvement Process

The Perpetual Improvement Process

The Retail Success Summit has been such a successful event because we always use this Perpetual Improvement Process. It’s simple, after you host any event or promotion, be sure to sit down with your team to discuss what worked and what needs tweaked for the next year!

Manage Your Marketing In 1 Day A Month

Manage Your Marketing In 1 Day A Month

In this episode of Real Retail TV you will get to see an actual clip from the Retail Success Summit in 2018 where Susan teaches you how you can manage your marketing in just one day per month!

The Success Curve

The Success Curve

You deserve to have success in your business. You deserve to have more fun in your business. In this episode of Real Retail TV, I implore you to take a look at what it will take to get you to the inflection point on that success curve.

World’s Best Loyalty Program

World’s Best Loyalty Program

In this Retail Retail TV, you’re going to discover the simplest (and best) customer loyalty program for independent, brick and mortar retail stores.

Quit Beating Yourself Up

Quit Beating Yourself Up

In this episode of Real Retail TV, I discuss a concept from Dan Sullivan’s book, The Gap And The Gain. The idea is to measure your success backwards and focus on all of the things you have accomplished. Get out of the gap and focus on the gain.

The Give 2 Get System To Grow Your Business

The Give 2 Get System To Grow Your Business

My ‘Give 2 Get’ System to grow your business asks, “What can I give to get what I want?” This goes back to the rule of reciprocity, meaning that when you give someone something they will feel the psychological need to reciprocate.

Is Your Ladder Propped Against The Wrong Wall?

Is Your Ladder Propped Against The Wrong Wall?

It is very important to create a vision for your business because if you build your business the wrong way, if you prop your ladder on the wrong wall, you will end up with a business that isn’t serving you. Watch this Real Retail TV to learn more now!

The Best Strategy To Build Your Business

The Best Strategy To Build Your Business

In this episode of Real Retail TV I discuss what I believe to be the best strategy and philosophy to help build your business. When you adopt this strategy everything in your business will start to become easier and more fun.