This encore presentation of Real Retail TV revisits the ‘down and dirty’ planning process. While this episode may be a rerun, the planning insights I share remain as relevant and indispensable as ever for 2024. Embrace this quick and effective planning method to conquer your to-do list for the upcoming year.
Congratulations on your hard work during this busy season! Now, it’s time to unwind and bask in the joy of the holidays. Susan, myself, and our team extend warm wishes for a Merry Christmas and a thriving 2024!
Trade shows, love ‘em or hate ‘em, they should be an important event in your life as a store owner or manager. Here are a few lessons (learned the hard way) about how to get the absolute most from your next trade show.
The holidays are filled with craziness, especially for retail store owners. In this episode of Real Retail TV, I unveil a mantra that has significantly improved my days. It’s remarkable how a simple mantra and intention setting can positively impact your mood and peace of mind.
If I could offer one marketing tip to every retailer I know, it would be to create a marketing book. Not only can a marketing book help you document what’s working and what’s not, but it can also add value to your business when the time comes to sell it or pass it along to the next generation. Approaching your marketing with intentionality leads to perpetual improvement.
When I owned Mackinaw Kite Company, I developed the Retailer’s Time System to increase my productivity. I was frustrated that the things that needed to get done weren’t getting done, and I realized it was because I wasn’t blocking out my time appropriately. With the Retailer’s Time System, I was able to become more present, have more fun in my business, and ultimately get more done without constant distractions.
A full promotions calendar keeps your customers engaged and excited to shop with you again and again! When done right, it can help you stand out, drive traffic, and boost sales! Many people make the mistake of associating promotions with discounts, but you don’t always have to offer discounts to have a successful promotion.
The best retailers have a full calendar of exciting events and promotions. Promotions not only boost your sales by encouraging more transactions per customer, but also set you apart from the impersonal big box stores. Hosting events also fosters a sense of community and engages your customers, leading to lifelong customer loyalty.
Did you know that your store information is likely showing up on more than 60 websites and platforms? And if you’re not updating those listings, they are likely to show inaccurate store information like the wrong address, phone number, or website. Boosting your sales this holiday season could be as simple as making sure your listings are accurate and up to date.
Preparation is the key to success. In this episode of Real Retail TV, I dive into a handy checklist that will ensure store owners have the best holiday season ever. Don’t forget to prepare your staff, merchandise, and marketing efforts for the festive rush!
