The type of retailer you decide to be will play a big role in your business success. As an independent brick-and-mortar retailer, you have the unique advantage of choosing your path and becoming the go-to store in a world full of options.
Are you making deposits in your customers’ emotional bank accounts? Every time you ask for something from a customer, it’s like making a withdrawal. That’s why it’s vital to balance it out with actions that add value, effectively making a deposit in their emotional bank account.
In this episode of Real Retail TV, we’re changing things up a bit. It’s a slightly longer interview format but I guarantee that if you watch it, you will walk away with ideas you can use in your business.
In this Real Retail TV replay, I share some invaluable insights from one of my favorite stores in the retail world, Zingerman’s Delicatessen. There are quite a few things that set this place apart.
Boosting productivity sometimes involves unexpected methods. Instead of rushing for a new planner, time management tricks, or apps, consider the power of being in the moment. Being present enhances focus, naturally ramping up productivity and efficiency.
You have more influence than you might realize. Indie retailers like you have a profound impact on their communities, their employees, and even the broader world. Your store offers an experience that is a true gift, and that’s exactly what our upcoming Retail Success Summit is all about – celebrating your indie influence!
Every purchase is more than just a transaction—it’s a decision fueled by emotion. Customers aren’t just buying things; they’re investing in the experiences and emotions tied to your brand. Understanding and leveraging these emotional connections can transform your business and make your team more effective on the floor.
In this episode of Real Retail TV, I explore one of my favorite promotions from the Retail Mastery System. Recently, in our WhizBang! Retailers Facebook group, we ran a poll asking retailers how much this single promotion increased their Saturday sales. More than half of the respondents said that the Fifth Saturday promotion tripled their sales compared to a regular Saturday!
Entrepreneurship means tackling challenges head-on, embracing change, and staying focused on your vision. The most successful retailers do this with calmness and patience, viewing setbacks as growth opportunities and obstacles as chances to innovate. In this episode of Real Retail TV, I explore the single word that embodies this mindset and discuss how you can embrace it.
Ensuring your brand aligns with your store’s identity is more important than ever. Your brand is experienced across various touchpoints—your website, social media, print materials, packaging, and more. It’s the thread that weaves these experiences into a cohesive image, creating a positive and memorable experience for customers.
