The big box stores might live for Black Friday, but for most independent retailers it’s the last few weeks before Christmas when the sales volume REALLY cranks up. Here are seven retail holidays tips to make the most of these last two weeks.
If you’ve been in retail for more than 10 minutes you know that complaints are a fact of life. I’m going to suggest that complaints and complainers are really opportunities. Opportunities to do, as Disney says, turn tragic into magic.
After observing thousands of independent, successful retailers, there are 12 important traits that the most successful share. In this episode, you’ll learn all twelve, PLUS a bonus trait you might never have thought of.
Time to take the markdown! You want to free up the cash in those slow-movers to buy new, better-selling items for spring AND you want to lower stock levels so you don’t have as much to count during your physical inventory in a few weeks.
From growing your green customer base to growing your bottom line, the benefits of going green make it a great strategy for any retail store. Eco-friendly retailing practices can help your business stand out in your community, all while lowering your overhead costs and creating a healthier space for your customers and staff.
When finding great retail employees as a retail store owner, you need to recognize that there are great people everywhere. You just need to put on your recruiting hat, keep on your recruiting hat, and always look.
Great signs will increase your sales, guaranteed. In fact, signs are one of the most important, least expensive sales and marketing tools you have at your disposal. It is one of the easiest ways to answer the customer question, “Do they have what I want to buy?”
One of the biggest mistakes store owners make in their marketing materials is not giving a clear “call to action.” You can’t just hope that folks will read your postcard, visit your website, or see your Facebook ad and figure out for themselves what to do. As I’ve said before, hope is not a marketing strategy! Make sure that postcard, or webpage, or Facebook ad shouts “Hey! Do THIS!”
Here are 5 tips for creating an effective call to action:
There are only three ways to grow a retail business, and in this episode of Real Retail TV, I’ll share what they are, what they mean for your retail business, and how they work together for the future growth of your retail business.
Learn how to create four beautiful and inspiring window display ideas to attract customers and draw them into your store.
