Fine-Tune Your Store’s Marketing Strategy
In this episode of Real Retail TV, I’m diving into marketing strategy, not just the tactics or ideas, but the big-picture approach that makes all your marketing efforts come together smoothly.
Start Running Your Store On Easy Mode
In this Real Retail TV replay, I’m taking it back to basics. Running a store successfully requires foundational skills. Passion for your products alone isn’t enough. I learned this firsthand with my own store, the Mackinaw Kite Company.
Do Politics Belong In Retail?
In today’s Real Retail TV episode, we dive into a hot topic: Should retail entrepreneurs voice their political views or stay quiet during these divisive times? It’s a crucial discussion for anyone in the retail business, and I’m excited to share my thoughts with you.
How To Relax
When you think of relaxing, it might not seem like something you need to work at. However, especially for retail entrepreneurs, it’s essential to view relaxation as a daily practice. By associating relaxation with specific triggers, you can turn it into a habit, allowing you to find moments to unwind and think more clearly throughout your day.
Key Details That Can Make Or Break Your Promotion
In any promotion, there are tons of crucial details that can make a big difference in it’s success. It’s your job as a marketer to understand these different components to make sure you’re optimizing for great results.
3 Ways You’re Losing Customers
In this episode of Real Retail TV, I explore three reasons you might be losing customers. In retail, expectations are up and loyalty is down. It’s important to create a smooth and easy shopping experience for your customers to keep them close and coming back.
Essential AI Tools For Retailers
AI has become an invaluable tool for busy retailers, and it’s only getting better! In this episode of Real Retail TV, I’m sharing a highlight from last year’s Retail Success Summit, showcasing some of the top ways AI is being used by retailers today. AI has advanced even further since then, and we’re thrilled to be featuring a dedicated panel at this year’s Summit to dive deeper into how entrepreneurs can leverage this game-changing technology.
5 Unfiltered Truths From Summit Speakers
In this special episode of Real Retail TV, Susan and I dive into five important insights shared by our speakers at the Summer Summit Kickoff.
Ways to WOW ‘Em: Part 2
In this episode of Real Retail TV, I’m excited to present part two of the popular Retail Success Summit session, “Ways to Wow ‘Em.” In this clip, you’ll discover insights about the second half of the customer service pyramid and learn how to put the cherry on top of an exceptional customer experience.
Ways to WOW ‘Em: Part 1
We have an exciting treat for you over the next few weeks! At the WhizBang! Office, we’ve declared June as Retail Success Summit month as we gear up for the big event in July! This week and next, I’ll be sharing clips from a popular session from last year’s summit titled “Ways To Wow ‘Em.”
The Retail Mastery System
The Retail Sales Academy
