Assortment Planning Tip
Retail Fail – Episode 101: Short Supply – Video – Who needs this assortment planning tip? Apparently this store. Best sellers? Bah, humbug! Who needs to stock the colors and sizes customers want? Not this store…
Small Business Tips
If you are like most store owners and small business people we speak to, you are feeling a little (or maybe more than a little) nervous about the future of your business and the business community you belong to. And with good reason. Some businesses won’t make it through …
Your Store Visual Merchandising
Good in store visual merchandising is another marketing tool to help bring customers into your store. Use the right cues in your store visual merchandising and get more people into YOUR store.
Retail Customer Service
There has never been a better time to be a specialty retailer. The Boston Globe recently published a study with some very good news for us. They polled consumers and found that more than 85% of people preferred to shop at their local stores. It’s true – customers want to shop with you! You have a face, you can remember their names and what they like to buy, you can make them feel special.
Visual Merchandising In Retail – Video
Visual merchandising is the in-store marketing of your goods and services. Creating great item signs are a critical part of those marketing efforts. Learn how to put signs to work in your store.
Get Customers Retail Video
Using gift certificates is my favorite recommendation to get customers into your store at little to no cost. Here’s my response to a survey taken by some of our retailers about their marketing skills.
Customer Relationships
You can use electronic marketing to build an “emotional bank account” with your customers. Learn exactly how to think about social media and electronic marketing so you can create customer relationships that encourage people to shop with you.
Winter Store Tip
Retail Fail – Episode 347: Winter Blunderland – Video – This video winter store tip shows: Mountains of snow. Icy slick sidewalks. Can this customer overcome all obstacles? Will she actually make it to the store? Or is there a trip to the emergency room in her future…
Customer Service Training
Have you ever walked in a store and had the person at the counter, who was on the phone, ignore you, or worse yet, turn their back to you? A while ago we talked about this situation in our WhizBang! Tip of the Week and believe me, it created quite a stir!
Financial Management Video
Cash is king! Getting a solid grip on the financial management of your business is critical to retail success. Here are some ideas to help you take control and better manage your money.
The Retail Mastery System
The Retail Sales Academy
