Tiny Tweaks, Big Differences
Every marketing campaign has several elements that can either make or break its success. In this episode, Bob shares how sometimes even the tiniest tweak or modification can make a dramatic difference in your results.
3 Ways To Get More Comfortable On Camera
Truth is, not everyone is a natural in front of the camera even if they wish they were. The good news is that this is a skill that can be learned, and we’re here to help! In this short video, Bob will share 3 easy but powerful tips that can help you feel as natural as a fish in water…but in front of a camera.
What Are People Really Buying?
Learn the common-sense secret that successfully sold over 3 MILLION dollars of yo-yos and can be used easily in any retail business, plus more retail tips in this episode of Real Retail TV!
Everybody Has A Story
Major retail tip: to be the best salesperson you can be, it’s key to remember that everybody has a story. Everyone who comes into your store has something going on in their lives that you don’t know about, but that may be relevant to the process of getting them to a perfect purchase.
Eight Ways To Beat Burnout
Owning a retail business can be super rewarding, but long hours and hectic days can leave you feeling stressed out. Try some or all of these eight retail tips to help you beat retail burnout.
Man On The Street In Grand Haven
Change – in life and business – is inevitable, but how we respond to change is what’s really important. In this Man On The Street edition of Real Retail TV, Bob shares some retail tips on how to deal with change and keep up with the times.
Zero Train, Zero Gain
As the owner or manager, you are probably the best sales person in your organization. The challenge – and opportunity – is to teach your sales staff what you know to improve their retail sales and customer service skills.
Sending A “Sorry” Letter
The individuals that apply for employment at your company are not only employment candidates, but are frequently also your customers! Learn how to turn a rejection letter into more sales for your retail store.
The Retail Sweet Spot
It’s where you’re getting everything you want and need from your store (money, joy, fulfillment, fun) and nothing you don’t (stress, worry, exhaustion, frustration). Discover how to create retail success and find your retail store’s “sweet spot” in this article.
The Retail Mastery System
The Retail Sales Academy
