In this episode of Real Retail TV, you’ll discover how one simple question can get your team more focused and move you closer to your goals. Here at WhizBang! Training, we teach W.W.M.C.W. (What Would My Customer Want?). When you ask yourself this before any customer interaction you can easily build a culture that creates customer loyalty.
Main Street isn’t a place, it’s a state of mind. Whether your store is in a quaint downtown, in a strip mall, or in the middle of nowhere, you can still be a “Main Street” merchant. The main street state of mind encompasses the power you hold as an independent retailer. It’s your creativity and your customer focus that drive local loyalty.
After 40+ years of experience in retail, I have identified 12 traits that make successful independent retailers. In order to become competitive in today’s market, store owners need to build a strong foundation with these characteristics.
One mistake I see many retailers make is putting all of their efforts into new customer acquisition when in reality, the easiest way to grow your business is by increasing your average ticket. But beyond that, the big money really comes from getting your current customers to shop with you more often.
As entrepreneurs, we tend to self-criticize when we start to feel overwhelmed. This habit can hold you back from the true success that comes when you are able to let go of negative thoughts and let your creativity flow.
AI is revolutionizing retail! Indie retailers are already taking advantage of this technology to create more personalized customer experiences, streamline content creation and save time and resources for other tasks.
In this episode of Real Retail TV I share three of the most common and costly mistakes I see retail store owners and managers making when training their teams. As brick and mortar retailers your competitive advantage is your ability to give your customers a great experience, and that starts with training.
Does your business make you feel overwhelmed? You deserve a business that gives you freedom! The key is team training. You can create a culture that allows you to get out of your store and gives you mind freedom, time freedom, physical freedom, and financial freedom.
Is your team’s lackluster performance taking up too much space in your mind? The truth is that the end to your frustration with your employees depends on you. If you love your store and you want your employees to be loyal, then you owe it to them to build a training program that lays out the steps they need to be successful and take pride in their work.
Independent retailers have the ability to give their customers an experience that the big box stores can’t compete with. In order to provide a great experience you need to give your team the tools they need to execute it. If you’re serious about building a culture that creates customer and team loyalty then you’re going to need a rock-solid training program.
