Your Holiday Mindset
In the tricky world we live in, your beliefs and your thoughts surrounding your retail business are not to be overlooked. If you think the right way and do the right things, the success of your store is imminent.
6 Ways To Build Your Margins This Holiday Season
In this episode of Real Retail TV, I share some of my favorite ways to build your margins for the holidays. Often retailers focus on building sales alone without giving much thought to margins. The holiday season is a great time to not only boost your sales but build your margins as well.
The Importance Of Building A Deep Bench This Holiday Season
Competition for independent retailers is getting tougher every day. Your #1 competitive advantage is providing a great experience for your customers. In this episode of Real Retail TV, I go over the importance of building your bench, aka, recruiting skillfully, and training your staff to sell so that you’re prepared when the holiday season arrives.
You MUST Take Time Off!
As a business owner, you need to take care of yourself first. If you’re neglecting your own needs, your store will ultimately suffer. This means taking time off to relax, reset, and think about the ultimate vision you have for your business by getting out of the day-to-day tasks
Tiny Details That Can Make Or Break Your Promotion
In one of my previous episodes of Real Retail TV, I talked about how we created a “Yo-yo boom” when my brother Steve and I owned Mackinaw Kite Company. In this episode, I want to share some of the pitfalls we ran into with our promotions and the tiny tweaks that made a dramatic difference in our sales.
3 Local Legends Serving Up Retail Lessons
In this episode of Real Retail TV, I highlight 3 local farmers who are doing things right when it comes to keeping great hours, bundling, and sampling to sell. Take these lessons and use them in your store to make more money!
How To React Like A Boss
As a store owner dealing with vendors, customers, and employees, chances are you are going to run into annoying situations. I learned this tactic from Ken Barr Jr., a Gallup Certified Strengths coach, who came into the office to work with our team. Once I heard it, I knew I needed to share it with you. The method is simple, yet powerful.
One Of The Most Important Things To Consider For Marketing Your Store
Are you making deposits in your customer’s emotional bank account or are you always making withdrawals? This is such an important aspect of your marketing efforts that many people ignore. You must give to get.
Aspire To Be This Type Of Store Owner
It takes guts to make changes and try something new, but that’s the only way to get real results. If you are stuck in a rut of complaining or just hoping for the best, it’s time to level up.
How I Sold Millions With A Teenage Sales Team
How did I get 100+ teenagers to sell millions of dollars worth of Yo-yo’s when I owned the Mackinaw Kite Company? The answer is simple, it all came down to training. When your staff knows what to do and has the confidence and tools to do it correctly, you will be amazed at the change you see and the new freedom you have.
The Retail Mastery System
The Retail Sales Academy
