In this episode of Real Retail TV, I explore the future of retail leadership. There has been a huge shift in the last few years. There is no longer room for store owners who think that just “showing up” is enough. As we talked about last week, expectations are up and loyalty is down. Customers expect a great experience. The key is to educate, engage, and empower your team.
In this episode of Real Retail TV, I explore three reasons you might be losing customers. In the world of retail, expectations are up and loyalty is down. It’s important to create a smooth and easy shopping experience for your customers to keep them close and keep them coming back.
When I owned the Mackinaw Kite Company, I was constantly getting donation requests. I knew that the requests were coming from good people working for a cause they believed in, but the sheer number of requests became overwhelming. That’s why Susan and I have created a group of strategies that we call WhizBang! Cause Marketing.
When you create a promotion, it’s important to think about the big picture. What is the purpose of the promotion? Is it to activate existing customers or get new customers? Are you working on building relationships and building your database? Or are you simply trying to generate cash and reduce inventory? When you start with your purpose in mind you will be much more effective and efficient.
In this episode of Real Retail TV, you’ll discover a system for proactively driving foot traffic into your store. Once you understand the formula you will be able to get more strategic with your marketing tactics.
In today’s episode of Real Retail TV, I share what I believe to be the most important thing to drive your success in 2023. What you think determines what you do. When you think the right things, you do the right things. That will lead you to get the results you deserve, and you deserve to have a fantastic year.
Happy New Year retailers! You made it through yet another year of challenges and triumphs and I couldn’t be more excited for you. In this episode of Real Retail TV, I talk about my favorite, super-simple, planning process to help you get your goals accomplished in 2023.
The holiday season is ripe for stress and overwhelm, especially for store owners so I would like to encourage you to shift your perspective. It’s easy to start comparing numbers to previous years and get discouraged. But what you need to realize is just how far you’ve come. You are playing the long game.
In this episode of Real Retail TV, I share some of my favorite hacks to get a good night’s rest. This is especially important during this busy season. Getting a good night’s sleep will have you ready to take on the holiday rush.
The holidays can be stressful! In this episode of Real Retail TV, I discuss some of my favorite techniques to use when you’re dealing with a difficult customer or having a frustrating day.
