You don’t need to be told that planning and goal setting for 2021 is going to more difficult than it’s ever been. Today’s Real Retail TV will explore the idea of moving away from setting the traditional financial goals and focusing instead on process goals.
You’ve heard the old saying, “The customer is always right.” But, if you have been in retail for any amount of time, then you also know that really the customer is not always right, but the customer is always the customer. Today, we’re going to explore a counterintuitive way to deal with customer complaints and difficult customers.
If you’re a brick and mortar retailer, you’ve got to love holiday returns. In this episode of Real Retail TV, you’ll learn 3 reasons why.
It is really important to bring your inventory levels down as low as possible before the end of the year because you want cash. Cash is king, particularly during a pandemic. So, today, you’re going to discover 10 ways that you can start to strategically bring your inventory levels down. BONUS: 5 of those ways require no discounting of your merchandise at all!
We can all acknowledge that this is going to be an incredibly tricky holiday season and that the next several weeks are going to be, well, uncertain. And while several of the past episodes of Real Retail TV are about how to keep yourself motivated, one of your challenges is also to keep your team motivated. So, today, we’re going to take the mystery out of motivation.
In this episode of Real Retail TV, we’re going to explore the importance of momentum and some techniques that you can use to keep your momentum going through this tricky holiday season.
Normally, there’s a negative connotation that comes with the term, “survival mode.” In today’s Real Retail TV, we’re going explore how “survival mode” can be a good thing.
As you know, we are in the middle of a pandemic and we are probably on the verge of a horrible surge of the coronavirus. This surge will put tremendous pressure on everyone and it is important that we as people who deal with the public are understanding and compassionate. But, it is also really important that you take care of yourself, your mental state, your employees, and their mental states.
So, if you have customers that repeatedly treat you and your team poorly and influence you in a negative way, then this episode of Real Retail TV is for you!
You’re probably tired of the pandemic. I’m tired of the pandemic. Your customers are tired of the pandemic. We don’t want to think about it. We don’t want to talk about it. We don’t want to deal with it. Unfortunately, as independent brick and mortar retailers, we have to. And starting to deal with it now is critical for this all-important fourth quarter. So, for this week’s Real Retail TV, I am going to share with you six things that I think are absolutely critical to start thinking about right now.
In this episode of Real Retail TV, you’ll discover an important distinction that will be invaluable to you as a store owner!
